by Janelle Holden
I’m currently reading The Content Code by Mark W. Schaefer. Today, I read something from it that will help all of us differentiate ourselves from the masses. Thought I’d share:
The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.”
What do I take from that? Provide your unique insight on your blog, in your YouTube feed, and wherever you are at. Let YOU shine.