by Janelle Holden
In March I invested in a sales training with Oren Klaff, the bestselling author of the sales book Pitch Anything.
I invested a lot to be there because I want to learn from the best!
And he’s definitely the best in his space.
He helps companies raise millions of dollars and sell their big ideas to investors.
And now he helps the rest of us share our own big ideas on a daily basis.
I picked up his book a couple of months ago based on an Amazon recommendation (no kidding) and immediately went, “Wow – this is awesome.”
It was fresh. Unusual.
For instance, most sales books usually teach, “Always Be Closing,” and he teaches, “Always Be Leaving.”
He follows 3 Axioms:
1. People want what they can’t have.
2. People chase that which moves away from them.
3. People only value what they pay for.
In other words, make yourself the prize.
Don’t make your customer the prize.
Otherwise you’ll end up chasing people!
So, I was one of 25 people who got to do the training in San Diego (they had 200 applicants) and he agreed to let me share my comprehensive notes with you.
Companies literally pay him $50k plus to develop powerpoint presentations (which he calls PitchDecks) for them to present their big ideas to potential investors.
It’s kinda crazy. $50k for a powerpoint?
But the reason why they do that is because he’s cracked-the-code on how to present your idea in 6 minutes or less and have people want to work with you.
You’ll find ideas there on what to say when people ask you how much your product or service costs, how to structure a 6-minute pitch, how to send cold emails, words never to say in a sales call, and the keys to storytelling in marketing.
I hope you get a lot out of it (and go read the book too).
Janelle Holden is a business strategist, sales consultant, and life-long learner who blogs about business, life, and storytelling. To get more good stuff from Janelle write her an email @ Janelle AT janelleholden.com and ask her to put you on her invitation-only newsletter list.